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15th GCC Smart Government and City Customer Care Excellence Conference

February 3, 2026 Dusit Thani Dubai Hotel, Dubai, UAE
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About this festival

In order to stay competitive in a global economy companies are depending more and more on their Customer care services centers to drive greater productivity, improved performance, provide lower costs and find new avenues for value, such as innovation. As a result Customer Services Centers are under constant pressure to meet the increasing demands of delivering quality and service while also being asked to add further value beyond cost reduction. In order to effectively uncover additional value opportunities there is a pressing need to make the Shared Services Centers more business relevant and tied to corporate goals to be able to move away from transaction processing and truly be an enabler of growth for the business. Datamatix is pleased to present the ?15th GCC Smart Government and City Customer Care Excellence Conference?, which aims to capture the significant value in employing effective customer care strategy, to mobilize resources and secure long term sustainability and maximize profitability. The event aspires to gather leading practitioners from a diverse group of companies and share how they have been able to leverage their platform to deliver greater value and growth opportunities for the business, with a particular emphasis on how they have been able to manage the continuous behavioral, cultural, and engagement challenges that can often plague Shared Services Centers. The event will enable participants to gain insights about the latest best practices, case studies, and business process into tackling the latest challenges in eServices whilst uncovering the various issues, threats and vulnerabilities in developing eCitizens and eCommunity.